:::: Dr. Burt Smith :::: Reading Room


	The Great Game of Networking: Simple, fun, actionable strategies for becoming a networking all-star! By: Dr. Burt Smith

	Made to Stick: Why Some Ideas Survive and Others Die By: Chip Heath & Dan Heath

	The Cluetrain Manifesto: The End of Business as Usual By: Christopher Locke, Rick Levine, Doc Searls, and David Weinberger

	The 7 Marketing Mistakes Every Business Makes (And How to Fix Them) By: Terri Langhans

	The Balanced Scorecard: Translating Strategy into Action By: Robert S. Kaplan, David P. Norton

	How to Win Friends & Influence People By: Dale Carnegie

	How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit By: Guy Kawasaki

	The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right By: Jack Trout

	The War of Art: Break Through the Blocks and Win Your Inner Creative Battles By: Steven Pressfield

	Selling the Invisible: A Field Guide to Modern Marketing By: Harry Beckwith

	The End of Marketing as We Know It By: Sergio Zyman

	Sixty Trends in Sixty Minutes By: Sam Hill

	Good to Great: Why Some Companies Make the Leap... and Others Don't By: Jim Collins

	Pop!: Stand Out in Any Crowd By: Sam Horn

	Meaningful Marketing By: Doug Hall, Jeffrey, Ph.D. Stamp, and Sergio Zyman

	Re-imagine! By: Tom Peters