Congrats, Dr. Burt!
In a surprise event as part of the 2008 Excellence in Marketing Awards, Dr. Burt was honored with the first-ever "Member of the Year" award by the Oklahoma City Chapter of the American Marketing Association! Dr. Burt has been a professional member of the chapter since 1995 and has not missed a single luncheon meeting since joining! He has served as president twice and was the first president to win a national Chapter Excellence Award!
Was The Edsel A Success?
If we had to pick a category and “label” this campaign, indeed, there is an overwhelming amount of evidence to support the conclusion that the Ford Edsel was a failure. But I am not that crazy about putting things into boxes or assigning definite labels. I think there’s more profit to be derived from looking [...]
